THE BRIEF
Rockline Wealth Management — a new financial advising company based in New York — needed a brand identity to reflect their reliable, disciplined, tech-oriented values. As a next generation business, they wanted to appeal to long-time customers, as well as a new audience in need of financial guidance. Traditional-meets-modern with Rockline’s navy palette paired with a brighter blue and clean whites. The photo style focuses on geometric shapes as a nod to math and technology, while the illustrated client communications add personality and intrigue.
