Identities & design systems for visionary brands

ALISSA KR GOLTZMAN
Creative Director & Founder

They say when you find something you love, it won’t feel like work at all.

I CALL BS.

But in the best way. For me, building brands is a hard work of art. It’s equal parts intuition, strategy, obsession, and gut feeling. Both meditative and invigorating. I’m on the ride with you, invested in your brand long after our work together ends.

I’m Alissa, the Creative Director and Brand Strategist behind AKRGRAPHICS.

I partner with founder-led brands across wellness, women’s health, lifestyle, and culture to shape identities that establish exactly who they are.

From visual identity systems and websites to messaging, storytelling, and launch direction, I’m known for intuitively connecting the dots between strategy and design. Figuring out what clicks, what connects, what to scrap, and how to pull all the moving pieces together into a thoughtful brand.

When I’m not obsessively building brands, I’m doing yoga in 105-degree rooms and answering to my favorite title: Cooper and Gemma’s mama.

The work

Some Recent Favorites

I built the brand identity and website for UPSHOT, the new professional women’s basketball league founded by former WNBA President Donna Orender. Before that, I created the brand identity, website, and campaigns for maternal healthcare brand Poppy Seed Health.

  • Poppy Seed Health

    Logo design, brand identity, brand book, campaign concepting and creative direction, website design, social media strategy, B2B marketing materials and partnerships, digital and print collateral

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  • UPSHOT League

    For UPSHOT League and First Four Teams: Brand identity and design systems, brand books, web design, pitch materials, team logo design, merchandise design

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  • Founders & Leaders

    I work with founders and leaders to develop their personal brand for therapy, coaching, and more.

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  • Logos & Typography

    Select logo and typography favorites.

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  • Equinox

    Art direction, visual identity, logo design, digital and print collateral

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  • Illustration & Graphics

    Select illustrations, typography, and iconography.

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  • Reggie

    Naming, brand identity, brand book, original packaging and website design.

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  • Connecting the dots between strategy, storytelling, visuals, and what evokes feeling.

  • Figuring out what clicks and what should never see the light of day.

  • Building strategically gorgeous brand systems that can be implemented across teams.

As your brand architect I’m…

  • Using AI and the right tools at the right time, with real human taste and intuition as the number one driver.

  • Transforming scattered ideas into a living, breathing brand that people want to engage with.

  • Knowing when to zoom all the way in and all the way out.

HOW WE WORK TOGETHER
HOW WE WORK TOGETHER

HUMBLE BRAGS