Identities & design systems for visionary brands

ALISSA KR GOLTZMAN
Creative Director & Founder

They say when you find something you love, it won’t feel like work at all.

I CALL BS.

But in the best way. For me, building brands is a hard work of art. It’s both deeply soothing and completely invigorating. I’m on the ride with you, invested in your brand’s success long after our work together.

I’m Alissa, the Creative Director and Brand Identity Designer behind AKRGRAPHICS.

I work with established and emerging leaders and brands in wellness, women’s health, lifestyle, and culture, to establish who they are through thoughtful design.

From logos and typography to color systems, messaging, and storytelling, I’m known for intuitively connecting the dots between strategy and design to get to that aha moment.

When I’m not obsessively designing brands, I’m doing yoga in 105-degree rooms and answering to my favorite title: Cooper and Gemma’s mama.

The work

  • Poppy Seed Health

    Logo design, brand identity, brand book, campaign concepting and creative direction, website design, social media strategy, B2B marketing materials and partnerships, digital and print collateral

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  • UPSHOT League

    For UPSHOT League and First Four Teams: Brand identity and design systems, brand books, web design, pitch materials, team logo design, merchandise design

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  • Logos & Typography

    Select logo and typography favorites.

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  • Equinox

    Art direction, visual identity, logo design, digital and print collateral

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  • Illustration & Graphics

    Select illustrations, typography, and iconography.

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  • Reggie

    Naming, brand identity, brand book, original packaging and website design.

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HUMBLE BRAGS