THE BRIEF
Design the brand identity and tweak the existing logo for Poppy Seed Health—a new app that provides pregnant and postpartum womxn with 24/7 text access to doulas, midwives, and nurses. I changed the logo’s layout and color palette to create a more elevated feel. One of my favorite elements of this brand identity is the custom swash pattern that evokes a soothing feeling of togetherness and comfort.
