THE BRIEF
This was a fun one. A wild one, but a fun one. Equinox launched a winter-only activation at the rooftop of Hudson Yards, where members could enjoy an outdoor pool and barrel saunas. What’s a barrel sauna? Exactly what it sounds like—a giant barrel that’s also a sauna, where you can heat up in winter and take guided meditations, with a 360-view of NYC’s architecture. I was the lead designer/art director on the project. I designed the logo, concepted the look and feel for the Nordic-inspired videos and photography, and designed all of the digital and print communications for the activation.
Videography and Photography: CTC Creative
Copy: Benjamin Radding